How Any Agent Can Escape the Price Battlefield

In 2019 I published How Any Agent Can Escape the Price Battlefield, a book about winning clients through trust instead of price. I wrote it after nearly twenty years of figuring out what actually works in this business. The book is on Amazon.

If you own or work at an agency and someone told you to visit benpage.us: welcome. The book is where a lot of people found me. I’ve been busy since then, but the principles in it still hold up.

Get it on Amazon.

Want to talk?

I read every email. If something in the book clicked, or you want to compare notes on running an agency with AI, or you just want to say hi, write me at [email protected].

A second edition is on the bench. Last moved 8 July 2026.

If you can use any of this, read along on Substack.